Whether we are faced with business transactions or personal interactions, negotiation is the best approach to deal effectively with conflicting interests. The outcome of a negotiation has the potential to change the course of a business, a career, or a life.  As Sun Tzu observed in the Art of War, “Therefore a victorious army first wins and then seeks battle; a defeated army seeks battle to achieve victory.”

Who Needs to Improve Their Negotiation Skills?

The answer is simple – all of us need to improve our negotiation skills. We are negotiating all the time – in our personal and social lives, and especially in our professional lives. Every time we communicate with another person there is the potential for negotiation. Negotiation is an essential life skill – not just a skill used in commercial situations. In today’s increasingly complex and competitive marketplace, effective negotiation skills are key to personal and organizational success.

Why Improve Your Negotiating Skills

We can all benefit from improving our negotiating process, methodology, strategies, and tactics. Our conference is designed for those who want to improve their performance, outcomes, and results in their personal, social, and professional lives.